Have you noticed that when I write a post, email or similar, I start with "Hey Beautiful"?
Tell me... how does that make you feel?
The reason I ask is that I receive regular feedback on this: some women love it, some women loathe it. It's a bit like Marmite...
But do you know the reason I use these words when chatting to my customers? Because I do actually use these words consciously and purposely. If you don't know the reason, watch the video below. I think you'll be surprised at the thought process and meaning behind these two words.